Evolving the brand identity of a corporate consultancy

Brand Identity Uplift · Logo Refinement · Social Media · Corporate Collateral

the project

DAR MAC Consultants required a refined brand presence that reflected their professionalism and expertise while maintaining the integrity of their existing identity. The focus was on elevating the brand and creating consistency across all communications.

the work

the result

The refreshed identity provides DAR MAC Consultants with a clear and cohesive visual system, strengthening their presence across both digital and corporate environments.

We enhanced the existing logo through adjustments to spacing and proportions, then developed a structured visual identity system including typography, colour palettes, and supporting graphic elements.

The identity was applied across a range of touchpoints, including stationery, presentation templates, and social media content, ensuring a consistent and professional brand experience.