Shaping the visual presence of a design-led community in Dubai

Social Media · Content Strategy · Template Design · Art Direction

the project

Shu Neue is a growing design community based in Dubai, created to give graphic designers a space to connect, share their work, and engage in open conversations around the industry. The goal was to establish a clear and engaging visual presence that could support the community’s growth and ongoing events.

the work

the result

The outcome is a cohesive and recognisable social media presence that supports Shu Neue’s growth, strengthens community engagement, and creates a platform for designers to connect and share their work.

We developed a flexible social media system tailored for Instagram, including post templates, visual guidelines, and content formats for recurring themes such as event announcements, designer highlights, and educational content.

In addition to the visual system, we supported content direction and captured moments from the meetups, helping translate the energy of the community into a consistent and engaging digital presence.