Evolving the brand identity of a Saudi fintech leader

Brand Identity Uplift · Brand Guidelines · Marketing Collateral · Bilingual Design

the project

Ultimate Finance Company is a leading fintech organisation based in Saudi Arabia. The goal was to evolve the existing brand into a clearer and more contemporary identity while maintaining recognition and trust within the market.

the work

the result

We refined the logo and developed a comprehensive visual identity system, introducing updated typography, graphic elements, and a customised icon set. The system was documented in a detailed brand book and applied across business stationery, employee materials, and corporate templates including PowerPoint and Word in both Arabic and English.

The updated identity provides Ultimate Finance with a modern and scalable brand system that supports consistent communication across corporate, digital, and operational touchpoints.